{"id":45635,"date":"2023-02-01T17:14:19","date_gmt":"2023-02-01T17:14:19","guid":{"rendered":"https:\/\/veridas.com\/?p=45635"},"modified":"2024-02-12T09:18:26","modified_gmt":"2024-02-12T09:18:26","slug":"que-es-chatbot","status":"publish","type":"post","link":"https:\/\/veridas.webgate.codes\/es\/que-es-chatbot\/","title":{"rendered":"\u00bfQu\u00e9 es un chatbot y para qu\u00e9 sirve?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45635\" class=\"elementor elementor-45635\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7b3e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7b3e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6766b83\" data-id=\"6766b83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffdc4b5 elementor-widget elementor-widget-text-editor\" data-id=\"ffdc4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los chatbots son una tecnolog\u00eda que lleva en auge varios a\u00f1os. Sin embargo, \u00faltimamente han ganado notoriedad con el lanzamiento del ya famoso <\/span><a href=\"https:\/\/chat.openai.com\/chat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ChatGPT<\/span><\/a><span style=\"font-weight: 400;\"> de la empresa OpenAI. Numerosas figuras se han pronunciado sobre esta herramienta y son ya muchos los debates sobre sus posibles aplicaciones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero, \u00bfqu\u00e9 son exactamente estas herramientas y c\u00f3mo podr\u00eda utilizarlas tu empresa para su beneficio?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab93f1 elementor-widget elementor-widget-spacer\" data-id=\"bab93f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c53fd elementor-widget elementor-widget-heading\" data-id=\"61c53fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 significa chatbot y qu\u00e9 es?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8d726 elementor-widget elementor-widget-text-editor\" data-id=\"1d8d726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un chatbot es un programa dise\u00f1ado para simular una conversaci\u00f3n con humanos a trav\u00e9s de interfaces de chat o de voz. Sirve para automatizar tareas repetitivas, proporcionar informaci\u00f3n y ayudar a los usuarios a realizar tareas espec\u00edficas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En el \u00e1mbito empresarial, cada vez son m\u00e1s las compa\u00f1\u00edas que utilizan estas herramientas para sus servicios de atenci\u00f3n al cliente para responder preguntas frecuentes y resolver problemas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0d8a0 elementor-widget elementor-widget-spacer\" data-id=\"3c0d8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cde558 elementor-widget elementor-widget-heading\" data-id=\"2cde558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo funciona un chatbot?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d89eeb elementor-widget elementor-widget-text-editor\" data-id=\"1d89eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los chatbots funcionan a trav\u00e9s del uso de algoritmos y t\u00e9cnicas de procesamiento del lenguaje natural. Reciben una pregunta o una solicitud del usuario en forma de texto, y utilizan diferentes t\u00e9cnicas para determinar la intenci\u00f3n detr\u00e1s de la pregunta y responder de manera adecuada.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Los chatbots son cada vez m\u00e1s avanzados y permiten un nivel de profundidad muy extenso de interacci\u00f3n con los usuarios.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c077226 elementor-widget elementor-widget-spacer\" data-id=\"c077226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832a9fa elementor-widget elementor-widget-heading\" data-id=\"832a9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de chatbot\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea77b8c elementor-widget elementor-widget-text-editor\" data-id=\"ea77b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Existen principalmente dos tipos de chatbots:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basados en reglas<\/b><span style=\"font-weight: 400;\">: funcionan a trav\u00e9s de un sistema de reglas preestablecido, donde cada pregunta tiene una respuesta predefinida. Solemos encontrar este tipo de chatbots en comercios online.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basados en Inteligencia Artificial<\/b><span style=\"font-weight: 400;\">: estos chatbots utilizan una tecnolog\u00eda m\u00e1s avanzada basada en inteligencia artificial, y son capaces de interpretar el lenguaje natural, entendiendo la petici\u00f3n del usuario, y mejorando su comprensi\u00f3n del lenguaje y sus respuestas con el tiempo.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbbd42 elementor-widget elementor-widget-spacer\" data-id=\"0dbbd42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0991036 elementor-widget elementor-widget-heading\" data-id=\"0991036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 beneficios tiene el uso de chatbot para las empresas?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6af809 elementor-widget elementor-widget-text-editor\" data-id=\"f6af809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En este punto, podr\u00edas preguntarte, \u00bfpor qu\u00e9 deber\u00eda incorporar un chatbot en mi empresa? \u00bfde qu\u00e9 puede servirme? Bien, aqu\u00ed te dejamos algunas claves:\u00a0<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interacci\u00f3n en tiempo real: <\/b><span style=\"font-weight: 400;\">Los chatbots pueden responder a las preguntas y solicitudes del usuario de manera inmediata. Ya sea con el uso de reglas predefinidas o con el poder de la Inteligencia Artificial, el uso de chatbots permite ofrecer una atenci\u00f3n al cliente instant\u00e1nea que no requiere tener a una persona real detr\u00e1s, al menos al principio. En muchas ocasiones, los chatbots pueden ayudarnos a ser ese primer filtro y escalar a una atenci\u00f3n humana si es necesario.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Escalabilidad: <\/b><span style=\"font-weight: 400;\">los chatbots pueden manejar un gran volumen de solicitudes al mismo tiempo, lo que te permite escalar tu servicio al cliente para satisfacer la demanda de tus usuarios. Si la gran mayor\u00eda de peticiones pueden ser resueltas por chatbots, podr\u00e1s atender a muchas m\u00e1s personas con los mismos recursos.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bajo coste:<\/b><span style=\"font-weight: 400;\"> una vez desarrollado, el coste de operar un chatbot es relativamente bajo en comparaci\u00f3n con un servicio al cliente humano.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Procesamiento de datos: <\/b><span style=\"font-weight: 400;\">los chatbots pueden configurarse para recopilar y procesar datos de los clientes con su consentimiento, permitiendo a tu empresa comprender mejor a tus clientes y entender cu\u00e1les son sus necesidades m\u00e1s frecuentes.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizaci\u00f3n de tareas repetitivas:<\/b><span style=\"font-weight: 400;\"> los chatbots pueden automatizar tareas repetitivas, como el servicio al cliente, lo que permite a las empresas ahorrar tiempo y reducir costos.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accesibilidad: <\/b><span>Al estar disponibles 24\/7 y tener una interfaz de lenguaje natural, son accesibles para cualquier persona con acceso a internet, independientemente de su ubicaci\u00f3n geogr\u00e1fica o habilidades tecnol\u00f3gicas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4443f17 elementor-widget elementor-widget-spacer\" data-id=\"4443f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c564d49 elementor-widget elementor-widget-heading\" data-id=\"c564d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo identificar a un usuario en un chatbot?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dde08c elementor-widget elementor-widget-text-editor\" data-id=\"6dde08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Todo servicio de atenci\u00f3n al cliente, ya sea un chatbot, un <\/span><a href=\"https:\/\/veridas.webgate.codes\/contact-center\/\"><span style=\"font-weight: 400;\">call center<\/span><\/a><span style=\"font-weight: 400;\"> o una web, se enfrenta eventualmente al mismo problema: identificar al usuario. Se trata de un momento cr\u00edtico ya que si el proceso de verificaci\u00f3n de identidad resulta dif\u00edcil o tedioso, hay mucho riesgo de que el cliente abandone. Al mismo tiempo, si no contamos con la suficiente seguridad y certeza de que esa persona es qui\u00e9n dice ser, podemos estar abri\u00e9ndole la puerta a estafadores y <\/span><a href=\"https:\/\/veridas.webgate.codes\/robo-de-identidad\/\"><span style=\"font-weight: 400;\">suplantadores de identidad<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a35fc elementor-widget elementor-widget-spacer\" data-id=\"05a35fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a6a6b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a6a6b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-963f1ed\" data-id=\"963f1ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec2dda elementor-widget elementor-widget-heading\" data-id=\"9ec2dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identificaci\u00f3n basada en conocimiento o posesi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4282193 elementor-widget elementor-widget-text-editor\" data-id=\"4282193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el entorno de los chatbots, la identificaci\u00f3n basada en preguntas o claves puede ser especialmente vulnerable al fraude ya que normalmente suelen carecer de sistemas de encriptado y el usuario no solo debe revelar esa informaci\u00f3n, sino que la deja por escrito.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca81ff0\" data-id=\"ca81ff0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d23993 elementor-widget elementor-widget-image\" data-id=\"9d23993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"355\" src=\"https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/IMG_6362-1024x454.png\" class=\"attachment-large size-large wp-image-45641\" alt=\"\" srcset=\"https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/IMG_6362-1024x454.png 1024w, https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/IMG_6362-300x133.png 300w, https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/IMG_6362-768x340.png 768w, https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/IMG_6362.png 1070w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f76988 elementor-widget elementor-widget-spacer\" data-id=\"0f76988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40f96ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f96ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4279adf\" data-id=\"4279adf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca47968 elementor-widget elementor-widget-image\" data-id=\"ca47968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/voice-biometrics-chatbot-473x1024.gif\" class=\"attachment-large size-large wp-image-45643\" alt=\"\" srcset=\"https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/voice-biometrics-chatbot-473x1024.gif 473w, https:\/\/veridas.webgate.codes\/wp-content\/uploads\/2023\/01\/voice-biometrics-chatbot-138x300.gif 138w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c54b0d\" data-id=\"7c54b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8db1117 elementor-widget elementor-widget-heading\" data-id=\"8db1117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El papel de la biometr\u00eda de voz en la identificaci\u00f3n en Chatbots<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae9ec4 elementor-widget elementor-widget-text-editor\" data-id=\"3ae9ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/veridas.webgate.codes\/que-es-la-biometria\/\"><span style=\"font-weight: 400;\">biometr\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> nos permite verificar nuestra identidad de una forma sencilla y segura. En el \u00e1mbito de los chatbots, la <\/span><a href=\"https:\/\/veridas.webgate.codes\/biometria-de-voz\/\"><span style=\"font-weight: 400;\">biometr\u00eda de voz<\/span><\/a><span style=\"font-weight: 400;\"> es un aliado perfecto para que la experiencia de usuario no se vea perjudicada y tu empresa pueda saber con certeza que tus clientes son qui\u00e9nes dicen ser.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una vez que los clientes son registrados en el sistema, solo deben mandar un audio de 3 segundos m\u00ednimos de duraci\u00f3n para ser reconocidos por el software de biometr\u00eda de voz cada vez que requieran identificarse.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De esta manera, toda la informaci\u00f3n confidencial queda protegida y el proceso de identificaci\u00f3n puede realizarse en tiempo real, en cualquier momento y de una manera totalmente desasistida que no requiere atenci\u00f3n humana.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443fa0a elementor-widget elementor-widget-html\" data-id=\"443fa0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-0247e086-af92-4856-b2a5-681d84cfe22a\"><span class=\"hs-cta-node hs-cta-0247e086-af92-4856-b2a5-681d84cfe22a\" id=\"hs-cta-0247e086-af92-4856-b2a5-681d84cfe22a\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/19918211\/0247e086-af92-4856-b2a5-681d84cfe22a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-0247e086-af92-4856-b2a5-681d84cfe22a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/19918211\/0247e086-af92-4856-b2a5-681d84cfe22a.png\"  alt=\"Probar ahora\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(19918211, '0247e086-af92-4856-b2a5-681d84cfe22a', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba699fe elementor-widget elementor-widget-spacer\" data-id=\"ba699fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed3878 elementor-widget elementor-widget-spacer\" data-id=\"fed3878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6472c0f elementor-widget elementor-widget-spacer\" data-id=\"6472c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los chatbots son una tecnolog\u00eda que lleva en auge varios a\u00f1os. Sin embargo, \u00faltimamente han ganado notoriedad con el lanzamiento del ya famoso ChatGPT de la empresa OpenAI. Numerosas figuras se han pronunciado sobre esta herramienta y son ya muchos los debates sobre sus posibles aplicaciones.\u00a0 Pero, \u00bfqu\u00e9 son exactamente estas herramientas y c\u00f3mo podr\u00eda [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":[284],"meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"country":[],"resource":[293],"topic":[281],"industry":[],"solution":[],"class_list":["post-45635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veridas","resource-yes","format-articulo","topic-identidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chatbots: Qu\u00e9 son, para qu\u00e9 sirven y caracter\u00edsticas<\/title>\n<meta name=\"description\" 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